Developing and implementing a language assessment strategy is an effective way for HR to measure the language ability of new appointments and existing staff. When assessing the business English skills for new employees, the first thing to consider is how much English language they need to know in order to carry out their roles effectively. […]
Continue readingEthnic Marketing? Turning Obstacles into Opportunities
In the past, appealing to minorities was not a major concern to marketers in most industries. Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty. As a result of many economic and social factors, […]
Continue readingMatchmaker, Matchmaker, Find Me a Job
It’s no coincidence that Sanjeev Agrawal, the co-founder and chief executive of Collegefeed, compares finding a job with dating. Finding The One (or at least The One That’s Good Enough) in both jobs and love is difficult under the best of circumstances, and it’s even harder if you don’t know where or how to start your […]
Continue readingAre We Really Monolingual?
Americans are often told that in today’s globalized world, we are at a competitive disadvantage because of our lazy monolingualism. “For too long, Americans have relied on other countries to speak our language,” Secretary of Education Arne Duncan said at the Foreign Language Summit in 2010. “But we won’t be able to do that in […]
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