A new and very interesting study in JAMA Pediatrics discovered that toys marketed as language promoters don’t prove to be so in most cases. In fact, the study found that these toys in fact, hindered the language learning process in young children. Professor Anna Sosa, of Northern Arizona University, led the study and provided participating families three different types […]
Continue readingHappier Holidays For Multilingual Businesses
During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify […]
Continue readingCreate a Positive Customer Experience in Any Language
As the American population continues to diversify and businesses expand operations around the world, multilingual employees provide a valuable resource. Their words often generate a customer’s first impression of your company and determine his or her willingness to engage in the future. Determining that your multilingual employees are proficient will ensure that they will provide excellent […]
Continue readingWill the US Become a Bilingual Country?
In the U.S., speaking more than one language fluently is not very common – except in Los Angeles, California.The city has one of the largest populations in the U.S. of young people between the ages of 18 and 34. This generation is often called millennials. More than half of millennials in Los Angeles are bilingual, which […]
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