Americans are often told that in today’s globalized world, we are at a competitive disadvantage because of our lazy monolingualism. “For too long, Americans have relied on other countries to speak our language,” Secretary of Education Arne Duncan said at the Foreign Language Summit in 2010. “But we won’t be able to do that in […]
Continue readingPress 1 for English, Press 2 for Your Language
In its recent survey on global consumer preferences on the web, “Can’t Read, Won’t Buy,” Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the […]
Continue readingBeing Bilingual Can Open More Doors for Job-Seekers
A recent report from the Bureau of Labor and Statistics expects the employment of US translators and interpreters to increase 22 percent between 2008 and 2018. As domestic jobs begin to outsource and branch internationally due to the affects of globalization, employers are seeking the means to break the language barrier. “When you turn on […]
Continue readingSpeak to Global Customers in Their Own Language
Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something. You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, […]
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