Job seekers place too much focus on answering the hard interview questions that they forget something very important: They need to ask questions, too. Asking the right questions at an interview is important for many reasons. But here’s 2 important ones! First, the questions you ask confirm your qualifications as a candidate for the role you’re interviewing for. Second, […]
Continue readingTalking Toys: Helping or Hurting Young Language Learners?
A new and very interesting study in JAMA Pediatrics discovered that toys marketed as language promoters don’t prove to be so in most cases. In fact, the study found that these toys in fact, hindered the language learning process in young children. Professor Anna Sosa, of Northern Arizona University, led the study and provided participating families three different types […]
Continue readingHappier Holidays For Multilingual Businesses
During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify […]
Continue readingMeasuring English Proficiency in Real-World Situations
Trust — but verify. We trust that English language learners are gaining something through their studies, but how do we verify what they actually can do with their language skills? We may believe that a job candidate has the language ability to take a certain position, but where is the proof? The answer comes through […]
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