The landscape of today’s marketplace is highly focused on the quality of relationships. There are clear connections between employee satisfaction and customer experience, but there are other connections between employees and customers—such as language. How can language, and a commitment to language, redefine employee-customer relations? As Alex Shashkevich, of Stanford News, writes, “people speak roughly […]
Continue readingBusiness Benefits of Multilingualism
In our increasingly globalized world, there is a growing need for a multilingual workforce. The demand for multilingual employees more than doubled between 2010 and 2015.[1] The workforce has continued to evolve since then, particularly as a consequence of the Covid pandemic: as of 2021, there has been a 30% increase in bilingual remote jobs.[2] […]
Continue readingSpanish Speakers Bring Superpowers to Businesses
The U.S. population is becoming increasingly diverse, and the Hispanic population is a big contributor to the country’s changing demographics. According to the U.S. Census’ latest data, there has been a 23% increase in the Spanish-speaking population since 2010, totaling approximately 62.1 million Hispanics as of 2020. This growth is projected to reach 99.89 million […]
Continue readingNavigating the Multicultural Landscape Can Feel Like a Minefield
Diversity brings together a blending of cultures, heritages, languages, and norms that makes society more dynamic, interesting, and fulfilling. When this diversity is reflected in the workplace, it can bring the benefits of a variety of skills, cultural insights, innovative and creative ideas, as well as increased productivity and engagement, which gives a competitive advantage […]
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