I have lost count of the times that I reviewed resumes for colleagues, friends, or family members who are applying for a job and asked me for feedback. At the bottom of each resume, under the “SKILLS” category and immediately after mentioning command of a variety of software programs, I often see written these three […]
Continue readingAs we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingIn 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue readingThrough the many sectors, industries, and communities that Language Testing International (LTI) supports across the world, we have been able to observe, experience, and be a part of many business and societal trends. One of these trends, especially within the U.S. market, has been the shift in the American business mindset into attempting to become […]
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