The COVID-19 crisis has caused drastic lockdowns of major sectors of the American economy in order to stop the spread of the virus. As the curve begins to flatten and states are allowing a phased reopening of local economies, we cannot forget how important qualified language professionals will be in helping ensure that the reopening […]
Continue readingClosing the Communication Gap on COVID-19
COVID-19 may be “coronavirus” in every language, but how we, as a global community, address it requires healthcare professionals who speak the native languages of the patients they care for and the diverse communities they work in. Language proficiency has become a fundamental skill for healthcare teams charged with communicating and sharing coronavirus precautions more […]
Continue readingLeverage Your Credit Union’s Language Skills
As our communities become more diverse and connected to the global commerce, credit unions will need to ensure they leverage their language skills to remain competitive. Languages are not a “nice-to-have” skill but an absolute necessity for succeeding in diverse markets and reducing risks associated with language miscommunication. Languages will be among the most important […]
Continue readingMi casa es su casa
The American Dream, a key piece of which is home ownership, is flourishing in Latinx communities all across the nation. By every economic measure, the buying power of Spanish-speaking Americans is skyrocketing to the tune of over $2 trillion. That buying power is most especially manifesting itself in home ownership, evidenced by the statistic that […]
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