Globalization creates unlimited opportunities for industries worldwide. How can your organization go global and ensure that your efforts are successful? Your company’s potential customer base is virtually endless when barriers are broken down, including, but not limited to, language barriers. Is your organization prepared to communicate, serve, and delight your customers? Have you certified the […]
Continue readingWhy Language Proficiency Assessments Are Good for Employees and Employers
Why Language Proficiency Assessments Are Good for Employees and Employers Whether you have multilingual employees, plan to hire those who are, or want to encourage your staff to pursue a second or third language, it’s critical to consider certification of their language abilities. Certifying your employees’ language skills brings credibility to your company’s multilingual talent, […]
Continue readingMi casa es su casa
The American Dream, a key piece of which is home ownership, is flourishing in Latinx communities all across the nation. By every economic measure, the buying power of Spanish-speaking Americans is skyrocketing to the tune of over $2 trillion. That buying power is most especially manifesting itself in home ownership, evidenced by the statistic that […]
Continue readingWhen Miscommunication Turns Deadly: The True Story of Avianca Flight 52
What Happened? In January 1990, Avianca Flight 52 from Bogota, Colombia, to New York City, was running out of fuel on approach to John F. Kennedy International Airport. Due to weather conditions, the aircraft was kept in a holding pattern prior to landing, even though its fuel situation was critical. The flight crew communicated the […]
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