As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingHow Language Testing Serves Both the Employer and the Employees
Language Testing International (LTI) helps many of its corporate clients implement language assessments for their job candidates and employees. At first glance, one might assume that these third-party language assessments are only designed to help LTI’s clients, the employers, and not necessarily designed with the job candidates or employees’ benefit in mind. However, at LTI, […]
Continue readingWhat should the standard be for language assessments?
Do companies need a language testing assessment partner, or can they develop and administer their own assessments in-house? What are the repercussions to attempting a homegrown assessment? If a company does choose to hire a language assessment partner, how would that company know they are choosing the right vendor? At Language Testing International (LTI), these […]
Continue readingConsistency and Bias in Assessing Language Proficiency
Assessments in the workplace are aimed at identifying what skills and knowledge, acquired over time, a person can bring to the table. This also includes language assessments. Language is something you can study in school and get a degree for. However, to measure what a job candidate can do with language, the employer needs fair […]
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