Every organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]
Continue readingLinguistic and Cultural Proficiency Is Critical in Mitigating Healthcare Disparities
In 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue readingCreating a Linguistically and Culturally Competent Patient Care Experience
In a recent episode of “Language is Your Superpower” podcast, we embark on a dynamic and diverse conversation with Samí Haiman-Marrero, President/CEO of URBANDER. As a Minority and Women Business Enterprise (MWBE) solution-driven agency, URBANDER assists the corporate, nonprofit, and government sectors with overcoming their Diversity, Equity, Inclusion, and Multicultural Marketing challenges, with a special […]
Continue readingCultural Competence and Linguistic Proficiency Where You Work, Live, and Play
As the owner of a Strategic Marketing and Business Development firm that specializes in multicultural markets, I am constantly looking for ways to better serve our clients. Corporate, government, and nonprofit sectors often struggle with understanding where to start with their multicultural efforts and still be cost-efficient and effective. Thankfully, my experience working for Spanish-language […]
Continue reading