Culturally proficient outreach efforts help create equitable pathways for community members to become community leaders. At Language Testing International, we have seen many esteemed community leaders and elected officials utilize their language proficiency skills in their communication and outreach efforts. When combined with integrity, cultural competency, and authentic respect for the communities they are engaging, […]
Continue readingThe Gift of Language Proficiency Certification this Holiday Season
The spirit of giving is in the air as the holiday season approaches. What better way can you show your employees that you care about their futures than by giving them the gift of language proficiency certification? Whether you are in academia, healthcare, hospitality, construction, technology (or any another industry), we are experiencing demographic shifts […]
Continue readingRecognizing The Importance of In-Culture and In-Industry Language Proficiency
Many companies would agree that possessing the ability to communicate with diverse audiences, potential customers, or clients, and even with potential investors or strategic partners in more than one language is a valuable asset to have. After all, 75% of consumers say they’d be more likely to make a purchase from a company that had […]
Continue readingCommit to Providing Linguistically and Culturally Competent Offerings to Diverse Market Segments
Through the many sectors, industries, and communities that Language Testing International (LTI) supports across the world, we have been able to observe, experience, and be a part of many business and societal trends. One of these trends, especially within the U.S. market, has been the shift in the American business mindset into attempting to become […]
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